UCOOK & Ellerman House partnered up to showcase a virtual concert, Music For Meals (MFM). The purpose of the concert was to raise funds for crisis relief following COVID as well as for long term sustainable solutions to combat both unemployment and food scarcity. We got involved and created the marketing material for the digital campaign. The objective of the shoot was to create a look and feel by utilising B&W imagery - both static, live action and projection. A handful of local SA performers joined us in studio to help bring the MFM message to life.
Cele Ferrier