AVA recently had the privilege to produce & direct a social campaign for Magnum Ice Cream showcasing their collaboration with local designer; Laduma Ngxokolo and his brand; MaXhosa. The campaign is centred around an elegant box of chocolates that showcases the craftsmanship of design and indulgence between the two collaborators. Our concept; showcase the journey from start to finish. From bean to chocolate. Thread to garment. All shot in macro detail.