We had the honour to work with MVR (Mark Van Rooyen) and Capitec to conceptualise and create a unique series of short and punchy bumper films designed to educate and drive traffic to the Capitec MoneyUp Challenge. The Capitec’s MoneyUp Challenge is an exciting new campaign created to educate and empower South Africans to improve their financial lives by adopting healthy and sustainable money habits. It’s based on the idea that the surest way to reach a big ambitious goal is to take one small step in the direction of your goals every single month.