Scottish Leader’s New Perspective – Dennis Chuene

Last year we were approached to produce 2 social pieces for Scottish Leader Whiskey. Each episode features an artists who shares an interesting perspective on life and the work they create.

In this episode local designer Dennis Chuene tells us about his upbringing and methods as a fashion designer.

Whether you call it Khumbul’ekhaya, Machangani, or one of its other names, there’s no denying that each bag tells a story.

Dennis Chuene’s Vernac story is one of moving forward, of finding a stylish #NewPerspective on the China bag.

 

CLIENT
Scottish Leader

AGENCY
Mirum

PRODUCED BY
AVA

DIRECTED BY
Tyron Kuypers
Roderick McCall

CAMERA
Tyron Kuypers

EDITOR
Timothy Weyer

PRODUCER
Tyron Kuypers
Stephanie Kuypers

FEATURING
Dennis Chuene