Magnum x MaXhosa

AVA recently had the privilege to produce & direct a social campaign for Magnum Ice Cream showcasing their collaboration with local designer; Laduma Ngxokolo and his brand; MaXhosa. The campaign is centred around an elegant box of chocolates that showcases the craftsmanship of design and indulgence between the two collaborators.

Our concept; showcase the journey from start to finish. From bean to chocolate. Thread to garment. All shot in macro detail.

DIRECTOR
Tyron Kuypers

PRODUCER
Stephanie Kuypers
Tyron Kuypers

DOP
Kevin Schnider

GAFFER
Jason Prins

GRIP
Bandon Blight

ASSISTANTS
Tomas Wells
Thomas Dalais

SET DESIGNER
Nico Botha

HAIR & MAKEUP
Celeste Munge

SOUND DESIGN
Mike Kelly