Elixier d’ Amour – Commercial

You know it’s a good day when you get a direct call from an overseas client asking you to help them visualise their key message and tone for their new product. The request was simple, however direct. Create an advert that is  sophisticated, passionate and seductive.

“I wanted to keep it timeless and tasteful with a hint of mystery. I feel we achieved this…” Tyron Kuypers

We had freedom to conceptualise the overarching narrative based on one or two references and the turn around time was tight. Especially on a job requiring a high end finish being shot over one day.

What is Elixir d’Amour. It’s sweet and innocent at first sight, like a gentle touch. Little by little, the secret elicits itself and takes you into an exciting world of sparkling sensuality. But it’s the unusual that attracts. At first glance so innocent and tender. But at the same time so unexpectedly charming. This is Elixir d’Amour.

 

 

DIRECTOR
Tyron Kuypers

PRODUCER
Patrick Lowry Craig
Stephanie Kuypers

DOP
Daniel Walsh
Jason Prins

GAFFER
Jason Prins
Brandon Blight

GRIP
Thomas Dalais

ASSISTANT
Christiaan Jonck
Lwamkelo Cakata

SET DESIGN
Nico Botha

HAIR AND MAKEUP
Cele Ferrier

STYLIST
Charne King